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Written by Sandra Cavallo
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Monday, 23 June 2008 |
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The Personal Touch
 Personalised communication is becoming harder in today’s quick paced society. We’re squeezing more in, but at what cost? SMS is replacing phone calls, pre-recorded automated messages are a substitution for one on one customer relations and personal letters have been replaced by Outlook, Facebook and MySpace.
Ten years ago when I was backpacking around Europe I made friends with a Canadian. At that point of time, emails were just taking off. We made a pact after we were parting ways to stay in touch, but not via email. For ten years we have been informing each other of new job promotions, partners, house moves and travels by mail. Yes, you read right. This antiquated method of staying in touch has been our preferred method of communication. We wanted to stay in touch even if it was only once a year, in a personal way. Each time I see a letter in the letterbox I get excited.
Receiving a letter in the mail that is not a bill, but has been handwritten in pen screams time and effort to me. And in a society where no one has time, this is now becoming priceless. Emails are fine for the purpose of what they are designed for, quick and efficient communication. But today it’s being used for breakups, party invitations and the like.
We all need personal touches that communicate time. Time is a love language that we all need, some in varying degrees. What do you do to give things a personal touch?
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i know what you mean! I love the smell of crisp paper and the joy of using my fountain pen...yes YOU read right! I have a fountain pen...infact I have a few! they have different colours of ink and one I keep especially for special notes- it has a fragrance...I know you are thinking "how weird" but guess what ...my husband bought it for me one valentines day and I just love it!
Anyway...i think letter writing will have a revival!!just as manners and thank you notes are having a revival.
I just recently saw letters that my grandmother had written to her brother in AUstralia...amazing...and the vocab...rich...em ...think I am feeling the need to crack open a new pack of writing paper!! Christie B